RAW & COLD PRESSED.
SMOOTHIES MADE DIFFERENT.
A Statement Of Simplicity
Creative / Art Direction
Savsé’s philosophy is simple: keep it simple and chilled. Savsé smoothies are made from only a handful of ingredients, every single time. Each smoothie is cold pressed, ensuring their freshness and nutrient content. The lifestyle and product-led shoot set the stage for showcasing the brands ability to deliver on its promise, with crisp, freshness at hand from nature. The result is an attitude that embodies simplicity and freshness.
Refreshingly Clear
Branding & Design
The brief was to reskin the logo in line with a cleaner aesthetic. With a great deal of emotional attachment to the original logo it was sympathetically enhanced to ensure that it retained a sense of heritage whilst working to make a word mark that could easily be identified on its own off pack.
So Fresh And So Clean
Creative / Art Direction
We knew that we wanted to start a new Instagram account to showcase our products and lifestyle interests. The look and feel of our photoshoot together (with a desire to produce 5 posts per week) led us at first to produce images that were heavily lifestyle focused. We then decided that these should match with seasonal images using the same crops, tone and focus on food.
